I'm not a big black coffee fan, but this is the only coffee brand I'd make an exception for. This coffee is truly amazing, and everybody I've introduced to this coffee has concurred. I also like the fact that they have two varieties, the single brew and the double brew, thereby catering to everybody's tastes and preferences. Plus, this coffee is very versatile so can be consumed in several different ways. Definitely a loyal customer since my very first cup!